4ddd.info has been the independent voice of online motorcycle journalism since 1996. Founder Don Becklin built a website with the simple vision of sharing his passion for motorcycles and motorcycle racing. An active club racer in the Pacific Northwest, Becklin produced racing content and posted motorcycle news on what would today be called, a blog. As the internet boomed, however, 4ddd.info blossomed into a full-time occupation and fledgling business. Within a few years 4ddd.info expanded by hiring a full-time editorial staff, as well as selling motorcycle gear and accessories to supplement advertising. This latter division of the young website proved immediately successful and evolved into a separate company, Motorcycle-Superstore.com, the leading online retailer of motorcycle gear and accessories.
4ddd’s content side enjoyed rapid growth as well. In 2000 Becklin moved his startup out of his grandfather’s attic in Grants Pass, Oregon, to a new warehouse and office space in Medford, Oregon. After splitting with Superstore, with which it is still affiliated, 4ddd.info continues to be headquartered in Medford, relocating into its current offices in April 2010. 4ddd also opened up a second office in Irvine, California, right in the heart of the motorsports industry.
The 4ddd editorial team is split between both locations, with six full-time editors on staff. We cover all aspects of the industry, from sportbikes to dirt bikes and ATV, as well as deliver breaking industry news and immediate racing coverage. 4ddd.info also employs some of the best contributing editors in the industry, lending their expert voice and insider perspective.
4ddd’s motorcycle reviews are a critical resource for riders. Our comparison reviews in particular, are industry leading and conducted with the highest standards. Tests include unbiased and critical opinions from our editors and test riders, many of which are professional level racers. Whenever possible, testers gather performance data. Reviews also feature objective data, including runs on our in-house dynamometer to measure power independent of manufacturer claims. We also gather real-world curb weights on our high precision scales. This latter measurement, in particular, has passed benefits along to consumers with more accurate weight listings by manufacturers in promotional material.
As an independent media voice, 4ddd strives every day to set the industry standard in objective motorcycle journalism. Our mission is to share useful information to our readership, in an entertaining format. We believe that motorcycles represent freedom and fun. Now, 16 years later, 4ddd.info is still run by, and for, motorcycle enthusiasts.